Healthcare Trends Disrupting
Economic
sustainability and digital disruption are pretty popular topics as of late.
Healthcare spending is on an unsustainable path, thanks to demographic shifts
and globalization. But just as health systems need to contain costs, digital
health has emerged to enable approaches that are significantly more
cost-effective. Developing sustainable approaches will require varied skills,
from app development and analytics to customer engagement – attracting entrants
from sectors such as technology, telecommunications, and retail. This creates
opportunities for cross-sector partnering, but also raises the specter of
disruption for mature health care incumbents. Here are some of the healthcare
trends that will rule not only this year, but many more years to come!
1.
Fee paying
healthcare is likely to increase
There has
been a greater demand on health systems created by ageing, obesity and disease.
The rise of new healthcare markets and strategies, and increasing technologies
and medications to promote and prolong life, mean that fully funded state-based
healthcare is unlikely to be sustainable by 2050. By 2050, some countries
will deliver a far greater proportion of their healthcare through the private
sector. State-based provision is likely to become increasingly difficult
because of the continued evolution of diverse healthcare demands and
increasingly complex technical requirements of future treatments. Some states
are likely to focus on facilitating access to affordable healthcare and
promoting healthier lifestyles.
2.
Population
health progress
In
a 2017 survey of health systems about population health, 82
percent of respondents reported they continue to move ahead with their
population health strategies despite many uncertainties in healthcare reform.
Thirty-seven percent said their primary concern for their strategy was
financial implication, and more than 50 percent said they didn’t expect more than
30 percent of their contracted population to have downside risk within the next
three years. This will definitely be a much talked about topic in the future.
3.
Strategic
partnerships
A trend
that has been occurring in recent years is the establishment of partnerships
between tech giants and healthcare startups. For instance, by partnering with
Epic Systems in 2014, Apple’s Healthkit platform integrated substantial amounts
of patient data to leverage its digital health and tracking technologies.
Mergers and acquisitions within the digital health tech area have also been
growing over the last few years. In fact, 2016 has been a record-breaking
year for digital health tech M&A, with 41 deals in total which is a solid
increase over 2015’s total of 36 deals and 2014’s total of 33 deals. Many of
these mergers and acquisitions are strategic moves by healthcare retail
companies looking to build up their marketing presence and customer interaction
platforms.
4.
Logistics
experts fulfill inventory management need
Even companies
that don’t specialize in technology are trying to find ways to lend their
expertise to the healthcare sector. For instance, supply kits used for surgical
procedures must be complete, accurate, and available in time for surgery. This
requires precision inventory management and fulfillment, which can be
challenging and time consuming for medical device manufacturers. However, major
couriers such as FedEx, DHL, and UPS have long proven their ability to manage
extensive inventory and deliver items anywhere in the world in a short amount
of time. Each of these organizations has made significant investments in
healthcare supply chains and will continue to do so in the years to come.
5.
The use of
healthcare data will be important for healthcare treatments
Improvements
in sensor technology, data collection and open data will drive metric
collection and sophisticated trials and health strategies. Such developments
will change many perceptions on the use and protection of health information
and patient confidentiality. The use of healthcare data will significantly
increase by 2050. It is a certainty that data will be collected and used
to improve the quality of every sector of human healthcare.
As
technology continues to act as a catalyst for rapidly changing market dynamics
within the healthcare industry, it is likely that strategic partnerships,
co-investments, and M&A will continue to be key drivers
of growth. One thing is certain – technology trends will rule the healthcare
system for many years!
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