How People Find Health Information online?
Although most appointments scheduled in the healthcare industry today are conducted over the phone, majority of the patients will go online first to search for healthcare information they want before visiting their doctors. Patients will use online sources when looking for health information such as signs and symptoms of a disease, the treatment options for their illnesses, and the best hospitals or healthcare providers. According to a recent study, patients, especially the younger generation are more likely to book their appointments online, base their trust on online reviews, and highly value doctors with self-service appointment management. The fact is that today’s social and search trends are a clear indication of the growing role of digital connectivity in healthcare. Mobile, social, and search has a profound impact on how health consumers find their doctors online, search for disease symptoms, search and evaluate treatment options and also look for alternative and holisti...