The Leading Physicians of The World

Consumer loyalty to healthcare providers is not what it once used to be. The realities of the new healthcare market—consumers with high passion for healthcare providers, the rise of digital health disruptors and providers with lagging loyalty metrics—make providers vulnerable to patients switching to competitors. So, how can healthcare providers reset the patient loyalty? They can take a page from competitive consumer industries with experience having to earn their customers’ loyalty. By adopting patient engagement practices from such consumer industries, healthcare providers can respond to this market disruption. What’s more, they can keep the patients they have—and earn new ones. Here are some key findings and possible solutions. ● 61% would switch providers to get an appointment quickly ● 52% would switch to get an appointment at a convenient location ● 47% would switch for a better understanding of care costs ● 50% would pay more for weekend or after-hours appointme...